Much economic advice is bogus quantification, warn two leading experts in this essential book. Invented numbers offer false security; we need instead robust narratives that yield the confidence to manage uncertainty. Some uncertainties are resolvable. The insurance industry’s actuarial tables and the gambler’s roulette wheel both yield to the tools of probability theory. Most s...(展开全部)

LONGLISTED FOR THE FT/MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2020 'A brilliant new book' Daily Telegraph 'Well written . . . and often entertaining' The Times 'A sparkling analysis' Prospect 'Entertaining and enlightening . . . This is a necessary critique and they make it with verve, knowledge and a wealth of stories' Financial Times 'An elegant, wise and timely book' Irish ...(展开全部)

The main aim of this Element is to introduce the topic of limited awareness, and changes in awareness, to those interested in the philosophy of decision-making and uncertain reasoning. While it has long been of interest to economists and computer scientists, this topic has only recently been subject to philosophical investigation. Indeed, at first sight limited awareness seems ...(展开全部)

This 2009 book describes the classical axiomatic theories of decision under uncertainty, as well as critiques thereof and alternative theories. It focuses on the meaning of probability, discussing some definitions and surveying their scope of applicability. The behavioral definition of subjective probability serves as a way to present the classical theories, culminating in Sava...(展开全部)

Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics po...(展开全部)

Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics po...(展开全部)

作者/乔治·G. 斯皮罗（George G.Szpiro） 世界知名科普作家，一位从数学家转行的记者，苏黎世联邦理工学院数学硕士，斯坦福大学管理硕士，希伯来大学数学经济学博士，曾任教于希伯来大学、苏黎世大学等，长期担任瑞士报纸《新苏黎世报》驻以色列特派员。著有《开普勒的猜想》《定价未来》《数学的秘密生活》等。 其中《数学的秘密生活》中文版已销售超过30万册。 译者/秦传安 自由译者，生于湖口，现居北京。以译书谋稻粱，托刘伶为知己，攀陶令作老乡。

Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “W...(展开全部)

How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten incr...(展开全部)

Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “W...(展开全部)